Point of View
Design to me is what structures underlying cultural concerns for how humans understand one another and transact.
I started my career at Apple Computer in the early 90's when design values were forming fast and technology was finding itself. A very exciting time to observe how people related to technology when relationship did not require a social media account.
Steve Jobs, who I worked amongst at NeXT (after Apple) pushed us to think of the computer 'box' as a relationship not just a task accomplisher. He asked me once how I would take my icons and transform them into something that felt classical/romantic in a boring environment such as the Help section.
My primary values are embedded in what is generated when we ask … What if? Why? and Why not? Evolve and ruthlessly edit, learn from mistakes (really, truly), amplify what works. And be brave and adventuress when it comes to process. Uncertainty is a good thing.
Experience has taught me that when it comes to product experience design reality is on the table as conversation starter not an end in itself.